EMSELLA Chair Near Me in Melbourne: The GP-Led Guide to Pelvic Health (2026)

Discovering a non-invasive, GP-led solution for incontinence and pelvic floor strengthening can feel like a turning point. At our South Yarra clinic, we provide Melbourne residents with a medically supervised pathway to reclaim control and confidence through EMSELLA, a TGA-approved therapy designed for profound pelvic health restoration.
What is the EMSELLA Chair and Why is Melbourne Turning to It?
The EMSELLA chair is a breakthrough, TGA-approved medical device that offers a non-invasive treatment for pelvic floor weakness and incontinence. Instead of surgery or medication, it uses advanced technology to deliver powerful, targeted muscle stimulation. Patients sit fully clothed on the chair for a 28-minute session, allowing the technology to do the work.
At Advance Medical Therapies, we have brought this GP-led pelvic health solution to Melbourne, providing a clinical, safe, and effective environment for patients to address sensitive health concerns. The key benefits driving its popularity include:
- A TGA-approved, non-invasive treatment for pelvic floor re-education.
- A single 28-minute session delivers 11,000 supramaximal pelvic floor contractions, a level of intensity impossible to achieve with manual exercises.
- A preferred alternative to traditional surgical interventions for many Melbourne residents seeking a solution with no downtime.
- GP-led clinical governance ensures every treatment plan is safe, appropriate, and medically sound.
The Science of High-Intensity Focused Electromagnetic (HIFEM) Technology
The EMSELLA chair is powered by High-Intensity Focused Electromagnetic (HIFEM) technology. This technology generates a focused electromagnetic field that penetrates deep into the pelvic floor, triggering thousands of supramaximal muscle contractions. Unlike voluntary Kegels, which are limited by our body’s own energy and muscle fatigue, these HIFEM-induced contractions are more intense and comprehensive, engaging the entire pelvic floor muscle group at once.
HIFEM technology is a TGA-listed medical modality designed for the specific purpose of pelvic floor muscle re-education and strengthening.
Who is a Candidate for EMSELLA in Melbourne?
A wide range of individuals can benefit from EMSELLA. A confidential consultation with our GP is the essential first step to determine if this treatment is right for you. Common candidates include:
- Postpartum mothers seeking to restore pelvic health and function after childbirth.
- Women and men experiencing age-related bladder urgency, frequency, or leaks.
- Individuals of any age dealing with incontinence that affects their active lifestyle.
- Those seeking to improve intimate health and sensation.
A comprehensive medical assessment by a GP like Dr Shikha Parmar is crucial to ensure the treatment is tailored to your specific needs and health profile.
Treating Incontinence in Melbourne: How EMSELLA Restores Control
Urinary incontinence affects millions of Australians, profoundly impacting daily life and confidence. According to the Continence Foundation of Australia, over 5 million Australians experience some form of incontinence. EMSELLA offers a targeted solution by re-educating the neuromuscular control of the bladder and strengthening the muscles that provide support. This addresses the root cause of the three main types of incontinence: Stress, Urge, and Mixed.
The psychological impact of regaining bladder control cannot be overstated. For active Melburnians, it means returning to jogging along the Yarra, enjoying a class at the gym, or simply navigating a busy day in the CBD without anxiety.
Stress Incontinence and the "Sneeze Test"
Stress incontinence occurs when physical pressure—from laughing, sneezing, coughing, or exercising—overwhelms a weakened pelvic floor, causing leaks. The pelvic floor acts as a supportive "hammock" for the bladder and other pelvic organs. When this hammock is weak, it can’t provide the necessary closure. EMSELLA strengthens this entire muscular structure, providing the robust support needed to withstand physical stress and pass the "sneeze test" with confidence.
Urge Incontinence: Ending the "Key in the Door" Syndrome
Urge incontinence is characterised by a sudden, intense need to urinate, often followed by an involuntary loss of urine. It’s sometimes called "key in the door" syndrome, as the urge can be triggered by arriving home. This is caused by an overactive bladder. The deep tissue stimulation from EMSELLA helps to calm and retrain the nerves and muscles controlling the bladder, reducing the frequency of urgent bathroom trips, including nighttime visits (nocturia), and restoring a sense of calm and control to your daily life.

The Advance Medical Therapies Difference: GP-Led Clinical Oversight
Choosing where to have your EMSELLA treatment is as important as the treatment itself. At our GP clinic in South Yarra, we provide a level of clinical governance and patient safety that sets us apart from non-medical spas or wellness centres. Our approach is medical, not cosmetic.
This means your journey begins with a thorough medical history review to ensure the therapy is right for you. We move beyond a "one-size-fits-all" approach, integrating EMSELLA into a personalised, evidence-based treatment plan that may include other complementary therapies to address your overall health.
The Importance of a GP Assessment with Dr Shikha Parmar
Your initial consultation with Dr Shikha Parmar is a critical part of the process. This medical assessment serves several key functions:
- Screening for contraindications: We ensure you have no medical conditions or implants (like pacemakers or certain metal implants) that would make the treatment unsafe.
- Identifying underlying causes: Dr Parmar assesses your condition to ensure there are no other medical issues contributing to your pelvic dysfunction that may require a different approach.
- Personalising treatment: The intensity of the electromagnetic field is calibrated specifically for you, ensuring optimal comfort and clinical results.
A Holistic Melbourne Wellness Strategy
At Advance Medical Therapies, we understand that pelvic health is interconnected with overall wellbeing. For this reason, we often discuss how EMSELLA can be part of a broader wellness strategy. For patients also experiencing chronic musculoskeletal pain, Photobiomodulation (Red Light Therapy) can be a powerful complementary treatment. Our goal is to create a long-term wellness plan that addresses your immediate concerns and supports your lasting health.
What to Expect: Your EMSELLA Journey in South Yarra
We have designed the EMSELLA experience to be simple, discreet, and effective. From your first consultation to your final session, our focus is on your comfort and clinical outcomes.
Here is a step-by-step walkthrough of your journey with us:
- GP Consultation: Your first appointment is a private consultation with Dr Parmar to discuss your symptoms, review your medical history, and create your personalised treatment plan.
- Your First Session: You will be shown to the private treatment room and invited to sit on the EMSELLA chair.
- The "Stay Fully Clothed" Advantage: There is no need to undress. You remain fully clothed throughout the 28-minute session, ensuring your privacy and dignity.
- Treatment Sensation: You will feel a distinct tingling sensation and strong contractions in your pelvic floor muscles. The treatment is not painful, and you can relax, read, or listen to music.
- No Downtime: After the session, you can immediately return to your day—whether that’s heading back to the office or browsing the Toorak Road shops.
The 28-Minute Treatment Protocol
The clinically proven gold standard protocol for EMSELLA involves 6 sessions scheduled over 3 weeks, with two sessions per week. To ensure the HIFEM energy is delivered effectively, we recommend wearing comfortable, thin clothing to your appointment. After your initial course of treatment, many patients find "top-up" sessions at our Melbourne clinic help maintain their results long-term.
Pricing and Bundled Session Value
We provide a transparent discussion of all session fees and treatment packages during your initial consultation. While EMSELLA is a private medical treatment, it’s valuable to compare its cost to the significant, ongoing expense and environmental impact of incontinence pads and other management products. Investing in a solution that addresses the root cause can offer substantial long-term value.
EMSELLA results typically last 6-12 months before a single maintenance session is recommended.
Finding the Best EMSELLA Near Me: Why South Yarra is the Hub
When searching for "EMSELLA chair near me," location and clinical environment are key. Our clinic at Suite 1, 167 Toorak Road, South Yarra is a professional, reassuring, and easily accessible hub for pelvic health in Melbourne. We are conveniently located for patients from Toorak, Prahran, and the Melbourne CBD.
Convenient Pelvic Health for Busy Melburnians
We understand that life is busy. That’s why we offer lunch-break appointments and are situated near convenient parking and public transport options, including South Yarra station. We have cultivated a welcoming, non-judgmental environment where you can feel comfortable discussing sensitive health concerns with a qualified medical professional.
Book your EMSELLA consultation at Advance Medical Therapies
Join the 95% of Satisfied EMSELLA Patients
Clinical studies show that 95% of patients treated with EMSELLA report a significant improvement in their quality of life. This high success rate reflects the treatment’s profound impact on physical control, personal confidence, and intimate wellness. It’s time to reclaim your freedom from the limitations of incontinence and pelvic floor weakness.
Book Your GP-Led EMSELLA Assessment in South Yarra Today
Frequently Asked Questions
Is the EMSELLA chair painful?
No, the treatment is not painful. Patients report a tingling sensation and intense muscle contractions, but the session is generally comfortable. The intensity is adjusted to your tolerance level.
How many EMSELLA sessions will I need to see results?
The standard clinical protocol is six 28-minute sessions over a three-week period (twice per week). Some patients notice improvement after just one or two sessions, with results typically continuing to improve over the following weeks.
Can I do EMSELLA if I have a copper IUD or Kyleena?
EMSELLA is contraindicated for patients with any metal implants in the body, including a copper IUD. Hormonal IUDs like the Mirena or Kyleena do not contain metal and are generally considered safe. However, a thorough assessment with our GP is essential to confirm your suitability.
Is EMSELLA covered by Medicare or private health insurance in Australia?
Currently, EMSELLA treatment is not covered by Medicare or most private health insurance funds in Australia. We recommend checking directly with your provider for the most current information.
How long do the results of the EMSELLA chair last?
Clinical studies show that results can last from 6 to 12 months. We recommend a single maintenance session every 6-12 months, or as needed, to maintain the strength of your pelvic floor muscles.
Can men use the EMSELLA chair for pelvic floor issues?
Yes, EMSELLA is an effective treatment for men experiencing incontinence (often after prostate surgery) or seeking to improve intimate health. The treatment protocol is the same for both men and women.
What is the difference between EMSELLA and a standard pelvic floor physiotherapist?
A pelvic floor physiotherapist provides expert guidance on how to manually perform Kegel exercises correctly. EMSELLA uses HIFEM technology to induce 11,000 supramaximal contractions in a single session, a level of intensity that cannot be replicated manually. At our GP-led clinic, EMSELLA is part of a medical assessment that can also identify underlying health issues a physio might not be equipped to diagnose.
Are there any side effects after an EMSELLA session?
There are no side effects and no downtime required after an EMSELLA session. You can return to all your normal daily activities immediately after treatment.


